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Pre-pub offer: A Serious Glance At Chemistry



Title: A Serious Glance At Chemistry
w w w . w o r l d s c i e n t i f i c . c o m  w w w . i c p r e s s . c o . u k
Dear Subscriber,

We are pleased to introduce a forthcoming title that may interest you. For a limited time, you can get your copy at a 25% discount from our online bookstore. Quote WOCT25B as you pre-order. This offer is valid from now till 20 November, 2010. Do recommend this important title to your library and colleagues.

A SERIOUS GLANCE AT CHEMISTRY
Basic Notions Explained
by Milan Trsic & Evelyn Jeniffer de Lima Toledo (Universidade de SÃo Paulo, Brazil)

200pp (approx.)
978-1-84816-530-4: US$72 / Â45 Â US$54 / Â33.75

This book primarily focuses on what is generally taught in the first two years of an undergraduate university chemistry program. Yet, it is suitable not just for students, but professionals in fields where a basic background in chemistry is required as well.

Topics in electronic structure of atoms and molecules, biochemistry, chemical reactions, energy production and even modern topics such as quantum chemistry and molecular orbital theory are covered comprehensively, while eschewing the more complex mathematics and technicalities. The authors, thus, place much emphasis on learning concepts in this highly accessible work. At the same time, they have taken care to highlight the pivotal role chemistry has to play in the ongoing challenge of climate change. As the world continues to search for alternative fuel and energy sources, this book discusses the relative merits of the latest trends in alternative energy production, and allows readers to draw their own conclusions on their viability.

Clearly, this is a remarkable textbook, unique in its clear presentation of both basic and modern concepts in chemistry. Any reader with a basic understanding of high-school chemistry will find their understanding of the subject deepened, and their perspective broadened.

Contents:

  • The Electronic Structure of Atoms
  • The Electronic Structure of Molecules
  • Organic Molecules
  • Inorganic Molecules
  • The Birth of Quantum Mechanics and Modern Chemistry
  • Molecular Orbital Theory and the Recovery of Classical Chemical Notions
  • The Nature of the Atomic Nucleus
  • Chemical Transformations, Reactions: Velocity and Energy Balance
  • Chemistry and Energy Sources
  • Chemistry and Living Beings
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Journal of Theoretical and Computational Chemistry (JTCC)

FREE ACCESS
This year, Journal of Theoretical and Computational Chemistry (JTCC) celebrates its 18th year of publication. The Editors would like to take this opportunity to let their peers and the scientific community in general to explore and learn more about this peer reviewed, ISI-indexed journal. You can now enjoy free access to the articles of JTCC Volume 9 (2010) from June to December 2010. Do share this news with colleagues and students.

Check out the FREE articles today!

Browse these catalogs for more good reads:

Chemistry 2011

Physical Chemistry Title Summary 2010

Popular Science & General Titles 2011

How to Order

  • Key in the discount code WOCT25B when you order online at www.worldscibooks.com to enjoy a 25% discount from now till 20 November, 2010. An ordering guide can be found here.
  • Prices are subjected to change without prior notice.
  • This promotion is available only to individuals purchasing directly from World Scientific's web site. Promotion is valid while stocks last. Delivery may be slightly delayed due to high demand.

    *Available in Asia by mid Oct 2010
    **Available elsewhere by mid Jan 2011


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