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| Dear
Subscriber,
Eugene Fitzgerald, one of the authors of World
Scientific's latest book entitled Inside Real Innovation: How the
Right Approach Can Move Ideas from R&D to Market — and Get the
Economy Moving was interviewed by Inc. Magazine and spoke about
bringing ideas from research and development to the marketplace, and
the innovation process.
For a limited time, this title is going at a 25%
discount from our online bookstore. Quote
WJAN25C as you order. This offer is valid from now till 28
February, 2011. Do recommend this important title to your library and
colleagues.
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In the interview, Eugene Fitzgerald will share some
insights to these questions:
- What should we be doing to
encourage innovation?
- Are there signs of a new
paradigm emerging, or will it be a long time before we see anything
like the growth of past decades?
- With rising economies in
countries like China, can the U.S. afford to wait that long?
To read more about the interview, please visit
here.
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INSIDE REAL INNOVATION
How the Right Approach Can Move Ideas from R&D to Market — And Get
the Economy Moving
by Eugene Fitzgerald (MIT, USA & Cornell, USA & The
Innovation Interface, USA), Andreas Wankerl (MIT, USA
& Cornell, USA & The Innovation Interface, USA) & Carl
Schramm (The Kauffman Foundation, USA)
248pp
978-981-4327-98-5: US$29.95 / £19 US$22.46
/ £14.25
Table
of Contents (60k)
Preface
(75k)
Chapter
1: The Innovation Crisis (138k)
Chapter
2: Inside Real Innovation (813k)
"Inside Real Innovation offers a
compelling and worrisome look at the US innovation system. The authors
argue that the US has been living off fundamental innovations done
decades ago. This book must be read by scholars and policymakers with a
concern for US economic performance." --Gary P Pisano,
Harvard Business School
This breakthrough book gives a ground-floor view of the
innovation process, showing how fundamental innovators really work.
Then, it connects that knowledge to the bigger picture, explaining why
the "innovation system" in the United States is failing to work as it
once did, and what all parties can do to build a better system for the
future.
Inside Real Innovation is written by distinguished
practicing innovators. They debunk the concept of innovation as a
linear process, from research to development to product in the market.
They present a simple model for understanding it as a highly iterative
process, in which you cycle repeatedly through many factors in the
areas of Technology, Market and Implementation - until the right pieces
come together. Co-author Gene Fitzgerald tells the story of his own
major innovation, tracing it along the winding path into products we
use every day. The authors then proceed to tell the larger story of how
the vaunted American "pipeline" for carrying this process has been
pulled apart.
The book is a must-read for anyone with an interest in a
strong innovation system: investors, innovators and people in
corporations, universities and government.
Contents:
- The Innovation Crisis
- Inside Real Innovation
- One Person, One Innovation at a Time
- Characteristics of Fundamental Innovation
- The Story of a Fundamental Innovation
- The American Innovation System
- Building a New Innovation System: The Free
Market Side
- Building a New Innovation System: The Research
and Education Side
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| About
the Authors |
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Eugene
Fitzgerald is the Merton C Flemings SMA Professor of Materials
Engineering at the Massachusetts Institute of Technology, Visiting
Professor of Management in the Johnson School at Cornell University and
Fellow in the Singapore-MIT Alliance. Building upon his early
experience at AT&T Bell Labs, he has created and led a series of
fundamental innovations, from early technology to final implementation
in the market. |
Andreas
Wankerl is Operations Director of the Innovation Interface. He
conceptualized its beginnings and co-founded its precursor, the
'Business of Science and Technology Initiative' at Cornell University.
The Innovation Interface works with corporations on innovation
processes and innovation projects at the corporate/university
interface. |
Carl J
Schramm, president and CEO of the Kauffman Foundation, is an
international authority on entrepreneurial innovation and economic
growth. He has served on two Department of Commerce innovation
committees during both the Bush and Obama administrations, advises
government leaders worldwide on economic expansion, and serves on the
Prime Minister of Singapore's Research, Innovation and Enterprise
Council. |
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International
Journal of Innovation Management (IJIM)
The International Journal of Innovation (IJIM) adopts a
multi-disciplinary approach to addressing the many challenges of
managing innovation, rather than a narrow focus on a single aspect such
as technology, R&D or new product development.
Check out the
FREE articles today!
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How to Order
- An ordering guide can be found here.
- Prices are subjected to change without prior notice.
- This promotion is available only to individuals
purchasing directly from World Scientific's web site. Promotion is
valid while stocks last. Delivery may be slightly delayed due to high
demand.
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